Génération Succès

The complete rebranding of Generation Succès

Génération success approached us with the goal to build their own tutor search website. They wanted to offer an efficient & simple solution for parents who struggles with their kids’ performance at school & are now looking for a tutor during the pandemic.

Industry

Educational service

Location

Montréal, CA

Involvement

Logo Design, Brand Identity Design, UI/UX Design & Web Development

The project

Because this was global situation, we had to reimagine the user experience by considering the measures established by the government. This would rise some critical question: Why are we doing this? How can we make sure we address the right audience? What do parents need in order to find the right tutor?‍

The challenge

Because this was global situation, we had to reimagine the user experience by considering the measures established by the government. This would rise some critical question: Why are we doing this? How can we make sure we address the right audience? What do parents need in order to find the right tutor?‍

The solution

After a week of research, we designed a complete new logo & visual identity that captured the essence of Génération success. This exercise helped the client clarify its own purpose & messaging tone.With the brand identity approved & exported, we proceeded to build the digital experience with wireframes & prototypes that mapped the whole website.

We created a visual language that allowed the client to rapidly build new landing pages & create new social media content with their own brand library assets.We integrated TutorCrunch booking platform with Webflow in order to direct users to their own dashboard interface.With a well defined solution & integrated process, we were able to bridge the gap element between kid’s an professional tutors in the area.

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