In the early discussions, we agreed to simplify the messaging & move on for a more realistic & down-to-earth communication style. This meant taking smart design decisions to keep the brand tangible, while hyping the event into a totally new "simplified" look.
The result shows a stronger visuals identity through images, reduced text & a more immersive design experience. The brand has always & will always be about making the audience feel like one of the finalists. Each person is important & we invited all people to celebrate the amazing talent inside the black community.